Why cleanse both morning and evening?

In the morning, a cleanser will remove oil and sweat that your skin has produced overnight. It also removes any remaining products from the previous night's skincare routine, as well as any buildup of dead skin cells. This helps your daytime products to penetrate better, allowing the active ingredients to do their job!

Aside from removing any makeup or sunscreen, your evening cleanse will also remove any environmental pollutants that have built up. If left unchecked, pollutants can create irritation, cause changes in texture and clarity, and even start a cascade of free radical damage that contributes to the aging process. Yes, using a cleanser is an important part of aging gracefully!

Tip: Consider double cleansing. The first cleanse breaks down makeup, SPF, and oils. The second cleanse is then able to deep clean your skin.